{"version":"1.0","provider_name":"Barcelona Finance School","provider_url":"https:\/\/barcelonafinanceschool.com\/ca\/","title":"Podcast | Rethinking value in modern pricing strategy - Barcelona Finance School","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IHr2WBJFIO\"><a href=\"https:\/\/barcelonafinanceschool.com\/ca\/podcast-rethinking-value-in-modern-pricing-strategy\/\">Podcast | Rethinking value in modern pricing strategy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/barcelonafinanceschool.com\/ca\/podcast-rethinking-value-in-modern-pricing-strategy\/embed\/#?secret=IHr2WBJFIO\" width=\"600\" height=\"338\" title=\"&#8220;Podcast | Rethinking value in modern pricing strategy&#8221; &#8212; Barcelona Finance School\" data-secret=\"IHr2WBJFIO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/barcelonafinanceschool.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/barcelonafinanceschool.com\/wp-content\/uploads\/2025\/09\/Podcast-BFS_44-cat.png","thumbnail_width":1600,"thumbnail_height":900,"description":"En aquest episodi ens endinsem en el m\u00f3n de l\u2019estrat\u00e8gia de preus. Trenquem amb els conceptes erronis m\u00e9s habituals que tenen les empreses sobre la fixaci\u00f3 de preus, especialment la idea simplificada que tots els preus s\u00f3n \u201cbasats en el valor\u201d per defecte. Qu\u00e8 vol dir realment fixar preus basats en el valor, i en [&hellip;]"}