{"id":26019,"date":"2025-07-21T11:14:50","date_gmt":"2025-07-21T09:14:50","guid":{"rendered":"https:\/\/barcelonafinanceschool.com\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/"},"modified":"2025-07-21T11:26:10","modified_gmt":"2025-07-21T09:26:10","slug":"podcast-beyond-the-price-tag-a-personal-journey-in-pricing","status":"publish","type":"post","link":"https:\/\/barcelonafinanceschool.com\/ca\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/","title":{"rendered":"Podcast |\u00a0Beyond the price tag: A personal journey in pricing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En aquest episodi, parlem amb una experta en preus l&#8217;experi\u00e8ncia dels quals en el m\u00f3n de la fixaci\u00f3 de preus no va ser precisament tradicional, per\u00f2 aix\u00f2 \u00e9s part del que fa que la seva visi\u00f3 sigui tan convincent.<\/p><p class=\"wp-block-paragraph\">Primer, ens explicar\u00e0 els fonaments: qu\u00e8 \u00e9s exactament la fixaci\u00f3 de preus i per qu\u00e8 \u00e9s molt m\u00e9s que simplement establir una xifra?<\/p><p class=\"wp-block-paragraph\">Analitzarem dos enfocaments principals (fixaci\u00f3 basada en costos i fixaci\u00f3 basada en el valor) i explorarem els seus respectius rols en el mercat vol\u00e0til i hipercompetitiu actual.<\/p><p class=\"wp-block-paragraph\">Est\u00e0 la fixaci\u00f3 de preus basada en costos m\u00e9s marge realment obsolet o encara t\u00e9 cabuda en unes certes ind\u00fastries i contextos?<\/p><p class=\"wp-block-paragraph\">A partir d&#8217;aqu\u00ed, analitzarem l&#8217;aspecte estrat\u00e8gic: quins s\u00f3n els factors clau que les empreses han de considerar en decidir com fixar el preu d&#8217;un producte o servei?<\/p><p class=\"wp-block-paragraph\">Tamb\u00e9 analitzarem el paper emergent de la IA i, finalment, parlarem sobre el que es necessita per a tenir \u00e8xit en aquest \u00e0mbit. Quines s\u00f3n les habilitats que tot professional de la fixaci\u00f3 de preus necessita per a mantenir-se rellevant?<\/p><p class=\"wp-block-paragraph\">La nostra convidada d&#8217;avui \u00e9s <b>Claire Wang.<\/b><\/p><p class=\"wp-block-paragraph\">Ja pots escoltar-nos i seguir-nos a: <a href=\"https:\/\/open.spotify.com\/episode\/3NbwwcvBLRdtEydK5drDiR?si=LWzUxPeMR3ydZgw1762cdw\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,\u00a0<a href=\"https:\/\/go.ivoox.com\/rf\/153443560\" target=\"_blank\" rel=\"noreferrer noopener\">Ivoox<\/a> i\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/43-beyond-the-price-tag-a-personal-journey-in\/id1706305435?i=1000718217075\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/p><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3NbwwcvBLRdtEydK5drDiR?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><br\/><p class=\"wp-block-paragraph\">Gr\u00e0cies per escoltar Be finance! Si vols posar-te en contacte amb nosaltres o resoldre algun dubte, escriu-nos a befinance@bfs-ief.com<\/p><p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En aquest episodi, parlem amb una experta en preus l&#8217;experi\u00e8ncia dels quals en el m\u00f3n de la fixaci\u00f3 de preus no va ser precisament tradicional, per\u00f2 aix\u00f2 \u00e9s part del que fa que la seva visi\u00f3 sigui tan convincent. Primer, ens explicar\u00e0 els fonaments: qu\u00e8 \u00e9s exactament la fixaci\u00f3 de preus i per qu\u00e8 \u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[105],"tags":[270],"class_list":["post-26019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-ca","tag-pricing-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast |\u00a0Beyond the price tag: A personal journey in pricing - Barcelona Finance School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcelonafinanceschool.com\/ca\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast |\u00a0Beyond the price tag: A personal journey in pricing - Barcelona Finance School\" \/>\n<meta property=\"og:description\" content=\"En aquest episodi, parlem amb una experta en preus l&#8217;experi\u00e8ncia dels quals en el m\u00f3n de la fixaci\u00f3 de preus no va ser precisament tradicional, per\u00f2 aix\u00f2 \u00e9s part del que fa que la seva visi\u00f3 sigui tan convincent. 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