{"id":27773,"date":"2025-09-08T11:38:20","date_gmt":"2025-09-08T09:38:20","guid":{"rendered":"https:\/\/barcelonafinanceschool.com\/podcast-rethinking-value-in-modern-pricing-strategy\/"},"modified":"2025-09-08T11:51:46","modified_gmt":"2025-09-08T09:51:46","slug":"podcast-rethinking-value-in-modern-pricing-strategy","status":"publish","type":"post","link":"https:\/\/barcelonafinanceschool.com\/ca\/podcast-rethinking-value-in-modern-pricing-strategy\/","title":{"rendered":"Podcast | Rethinking value in modern pricing strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En aquest episodi ens endinsem en el m\u00f3n de l\u2019<strong>estrat\u00e8gia de preus<\/strong>. Trenquem amb els conceptes erronis m\u00e9s habituals que tenen les empreses sobre la fixaci\u00f3 de preus, especialment la idea simplificada que tots els preus s\u00f3n \u201cbasats en el valor\u201d per defecte. Qu\u00e8 vol dir realment fixar preus basats en el valor, i en qu\u00e8 es diferencia, a la pr\u00e0ctica, dels enfocaments basats en els costos o en la compet\u00e8ncia?<\/p><p class=\"wp-block-paragraph\">Explorem com els professionals decideixen una estrat\u00e8gia de preus, com n\u2019hauria de ser de flexible en mercats din\u00e0mics, i si els clients acostumen a entendre \u2014o q\u00fcestionar\u2014 aquestes decisions. Tamb\u00e9 parlem d\u2019habilitats: qu\u00e8 cal per destacar en el m\u00f3n del pricing avui en dia? Des de la flu\u00efdesa entre funcions fins a una gran empatia amb el client, aquest episodi \u00e9s un curs intensiu per convertir el preu en una arma estrat\u00e8gica.<\/p><p class=\"wp-block-paragraph\">Finalment, parlem de la influ\u00e8ncia creixent de la intel\u00b7lig\u00e8ncia artificial en la fixaci\u00f3 de preus, especialment pel que fa a automatitzar decisions i identificar patrons ocults en el comportament dels clients.<\/p><p class=\"wp-block-paragraph\">El nostre convidat d\u2019avui \u00e9s\u00a0<strong>Karan Sood<\/strong>.<\/p><p class=\"wp-block-paragraph\">El nostre nou programa \u201cCertificaci\u00f3 en Pricing i Gesti\u00f3 d\u2019Ingressos\u201d ja est\u00e0 disponible, amb experts com&nbsp;<strong>Karan Sood<\/strong>, el nostre convidat en aquest episodi.<\/p><p class=\"wp-block-paragraph\">Ja ens pots escoltar i seguir a: <a href=\"https:\/\/open.spotify.com\/episode\/44e7RSjKgrbNqDCuYL6FeY?si=JkFVKdW7R36DBh9Pc2scVA\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/go.ivoox.com\/rf\/157157465\" target=\"_blank\" rel=\"noreferrer noopener\">Ivoox<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/44-rethinking-value-in-modern-pricing-strategy-karan-sood\/id1706305435?i=1000725461182\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/p><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/44e7RSjKgrbNqDCuYL6FeY?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><br\/><p class=\"wp-block-paragraph\">Gr\u00e0cies per escoltar Be finance! Si vols posar-te en contacte amb nosaltres o resoldre algun dubte, escriu-nos a befinance@bfs-ief.com<\/p><p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En aquest episodi ens endinsem en el m\u00f3n de l\u2019estrat\u00e8gia de preus. Trenquem amb els conceptes erronis m\u00e9s habituals que tenen les empreses sobre la fixaci\u00f3 de preus, especialment la idea simplificada que tots els preus s\u00f3n \u201cbasats en el valor\u201d per defecte. Qu\u00e8 vol dir realment fixar preus basats en el valor, i en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[105],"tags":[270],"class_list":["post-27773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-ca","tag-pricing-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast | Rethinking value in modern pricing strategy - Barcelona Finance School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcelonafinanceschool.com\/ca\/podcast-rethinking-value-in-modern-pricing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast | Rethinking value in modern pricing strategy - Barcelona Finance School\" \/>\n<meta property=\"og:description\" content=\"En aquest episodi ens endinsem en el m\u00f3n de l\u2019estrat\u00e8gia de preus. Trenquem amb els conceptes erronis m\u00e9s habituals que tenen les empreses sobre la fixaci\u00f3 de preus, especialment la idea simplificada que tots els preus s\u00f3n \u201cbasats en el valor\u201d per defecte. 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