{"id":26025,"date":"2025-07-21T11:14:50","date_gmt":"2025-07-21T09:14:50","guid":{"rendered":"https:\/\/barcelonafinanceschool.com\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/"},"modified":"2025-07-21T11:38:18","modified_gmt":"2025-07-21T09:38:18","slug":"podcast-beyond-the-price-tag-a-personal-journey-in-pricing","status":"publish","type":"post","link":"https:\/\/barcelonafinanceschool.com\/en\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/","title":{"rendered":"Podcast |\u00a0Beyond the price tag: A personal journey in pricing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this episode we speak with a pricing expert whose journey into the world of pricing wasn\u2019t exactly traditional\u2014but that\u2019s part of what makes her insight so compelling.<\/p><p class=\"wp-block-paragraph\">She will take us through the basics first: what exactly is pricing, and why is it far more than just setting a number?<\/p><p class=\"wp-block-paragraph\">We break down two core approaches\u2014cost-based vs. value-based pricing\u2014and explore their respective roles in today\u2019s volatile, hyper-competitive market.<\/p><p class=\"wp-block-paragraph\">Is cost-plus pricing really outdated, or does it still have a place in certain industries and contexts? From there, we look at the strategic side: what are the key factors businesses should weigh when deciding how to price a product or service?<\/p><p class=\"wp-block-paragraph\">We also discuss the emerging role of AI and, finally, we talk about what it takes to succeed in this space. What are the skills every pricing professional needs to stay relevant?<\/p><p class=\"wp-block-paragraph\">Today\u2019s guest is&nbsp;<strong>Claire Wang<\/strong>.<\/p><p class=\"wp-block-paragraph\">You can now listen to us and follow us on:&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/3NbwwcvBLRdtEydK5drDiR?si=LWzUxPeMR3ydZgw1762cdw\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/go.ivoox.com\/rf\/153443560\" target=\"_blank\" rel=\"noreferrer noopener\">Ivoox<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/43-beyond-the-price-tag-a-personal-journey-in\/id1706305435?i=1000718217075\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/p><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3NbwwcvBLRdtEydK5drDiR?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><br\/><br\/><p class=\"wp-block-paragraph\">Thank you for listening to Be Finance! If you&#8217;d like to get in touch or have any questions, please email us at befinance@bfs-ief.com<\/p><p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode we speak with a pricing expert whose journey into the world of pricing wasn\u2019t exactly traditional\u2014but that\u2019s part of what makes her insight so compelling. She will take us through the basics first: what exactly is pricing, and why is it far more than just setting a number? We break down two [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[213],"tags":[271],"class_list":["post-26025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","tag-pricing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast |\u00a0Beyond the price tag: A personal journey in pricing - Barcelona Finance School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcelonafinanceschool.com\/en\/podcast-beyond-the-price-tag-a-personal-journey-in-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast |\u00a0Beyond the price tag: A personal journey in pricing - Barcelona Finance School\" \/>\n<meta property=\"og:description\" content=\"In this episode we speak with a pricing expert whose journey into the world of pricing wasn\u2019t exactly traditional\u2014but that\u2019s part of what makes her insight so compelling. 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