{"id":27786,"date":"2025-09-08T11:38:20","date_gmt":"2025-09-08T09:38:20","guid":{"rendered":"https:\/\/barcelonafinanceschool.com\/podcast-rethinking-value-in-modern-pricing-strategy\/"},"modified":"2025-09-08T11:57:41","modified_gmt":"2025-09-08T09:57:41","slug":"podcast-rethinking-value-in-modern-pricing-strategy","status":"publish","type":"post","link":"https:\/\/barcelonafinanceschool.com\/en\/podcast-rethinking-value-in-modern-pricing-strategy\/","title":{"rendered":"Podcast | Rethinking value in modern pricing strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In this episode, we dive deep into the world of <strong>pricing strategy<\/strong>. We unpack the common misconceptions businesses have around pricing, especially the oversimplified idea that all pricing is \u201cvalue-based\u201d by default. What does value-based pricing really mean, and how does it differ in practice from cost-plus or competitor-based approaches?<\/p><p class=\"wp-block-paragraph\">We explore how professionals decide on a pricing strategy, how flexible it should be in dynamic markets, and whether clients typically understand\u2014or challenge\u2014those decisions. We also talk skills: what does it take to thrive in pricing today? From cross-functional fluency to deep customer empathy, this episode is a crash course in turning price into a strategic weapon.<\/p><p class=\"wp-block-paragraph\">We finally touch on the growing influence of AI in pricing, especially when it comes to automating decisions and identifying hidden patterns in customer behavior.<\/p><p class=\"wp-block-paragraph\">Our guest today is&nbsp;<strong>Karan Sood.<\/strong><\/p><p class=\"wp-block-paragraph\">Our new program \u201cPricing and Revenue Management Certification\u201d is now available with experts such as&nbsp;<strong>Karan Sood<\/strong>, our guest for today\u2019s episode.<\/p><p class=\"wp-block-paragraph\">You can now listen to us and follow us on: <a href=\"https:\/\/open.spotify.com\/episode\/44e7RSjKgrbNqDCuYL6FeY?si=JkFVKdW7R36DBh9Pc2scVA\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/go.ivoox.com\/rf\/157157465\" target=\"_blank\" rel=\"noreferrer noopener\">Ivoox<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/44-rethinking-value-in-modern-pricing-strategy-karan-sood\/id1706305435?i=1000725461182\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/p><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/44e7RSjKgrbNqDCuYL6FeY?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><br\/><br\/><p class=\"wp-block-paragraph\">Thank you for listening to Be Finance! If you\u2019d like to get in touch or have any questions, please email us at befinance@bfs-ief.com<\/p><p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode, we dive deep into the world of pricing strategy. We unpack the common misconceptions businesses have around pricing, especially the oversimplified idea that all pricing is \u201cvalue-based\u201d by default. What does value-based pricing really mean, and how does it differ in practice from cost-plus or competitor-based approaches? We explore how professionals decide [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[213],"tags":[271],"class_list":["post-27786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-en","tag-pricing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast | Rethinking value in modern pricing strategy - Barcelona Finance School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcelonafinanceschool.com\/en\/podcast-rethinking-value-in-modern-pricing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast | Rethinking value in modern pricing strategy - Barcelona Finance School\" \/>\n<meta property=\"og:description\" content=\"In this episode, we dive deep into the world of pricing strategy. We unpack the common misconceptions businesses have around pricing, especially the oversimplified idea that all pricing is \u201cvalue-based\u201d by default. What does value-based pricing really mean, and how does it differ in practice from cost-plus or competitor-based approaches? 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