Behavioral Finance in Financial Advisory
Improve your financial training through a current and cross-cutting view of behavioral finance
Traditionally, financial theory has been based on models that assume people always behave rationally, more like robots than humans. This has made it increasingly difficult to understand (and anticipate) the behavior of markets and investors. It is essential to modernize this approach.
Behavioral finance, with a more realistic approach, takes into account the importance of emotions in the world of finance. In recent years, it has gained significant recognition and has become essential to improve the decision-making process for saving and investing.
This course is designed to improve the participant’s financial training, through a current and cross-cutting view of Behavioral Finance. Thanks to videos, examples and practical cases developed by renowned professionals, the participant will learn to recognize the role of emotions in finance and, more importantly, will develop mechanisms to make their own saving and investment decisions more efficient and, if applicable, those of their clients.
Course approved by EFPA valid as 10 hours of recertification for EIP, EFA and EFP accreditations.
What will you achieve?
The teaching team, made up of professionals in the different areas of the course, will boost your learning. Through online self-study you will achieve:
Professional development
You will acquire new knowledge and specific skills in this finance specialization to improve your professional profile.
Specialization
You will learn to recognize the role of emotions in finance and develop mechanisms to make your own saving and investment decisions and, if applicable, those of your clients, more efficient.
Differentiation
You will stand out from other financial advisors by including economic psychology in your advisory.
Who is it for?
The program is aimed at those interested in better understanding the behavior of savers and investors, financial markets and, at the same time, those interested in improving their own saving and investment decisions. Especially suitable for financial advisors who want to differentiate themselves and add more value in their client relationships.
Where will you be able to work?
With the Behavioral Finance in Financial Advisory course you will be able to work as a financial advisor, financial consultant or financial analyst by adding the behavioral factor to your work.
Over 30 years leading financial education
Learnability
We promote, facilitate, and enhance your ability to learn quickly and effectively. We adapt to new situations and maintain a continuous improvement mindset.
Employability
We develop the skills and competencies to obtain, maintain, and enhance your professional profile in a competitive and ever-changing market
Glocality
We combine global and local perspectives in a more connected environment to foster collaboration and commitment in solving challenges.
A curriculum to deepen your professional career in finance
Online self-study methodology
- PDF and Scorm material
- Self-assessment exercises
- Videos
- Online tests
What do we mean by Economic Psychology?
What does its approach contribute to economic science?
Comparative analysis of the economic and financial decision-making process
Neoclassical approach (‘ecos’)
Behavioral approach (‘humas’)
The ‘head and heart’ in our decisions and behaviors
Biology of ‘the head and the heart’:
-The thinking brain: neocortex (Slow System)
-The non-thinking brain: reptilian and limbic (Fast System)
-The brain’s neuroplasticity and its importance in habit formation.
What do we mean by biases and ‘mental shortcuts’ (heuristics) when talking about financial behaviors?
Main biases and heuristics in our financial behaviors
Meanings of communication
-Communication as connection
-Communication as the act of receiving and transmitting information
Roles in financial advisory
-Empathetic communication
-Persuasive communication
Advisor communication
-The ‘OPEN style’
-The what and the how
Limitations and opportunities
Small nudges towards better financial decisions
-What do we mean by better financial decisions?
-What do we mean by small nudges?
-Some examples
Decalogue of economic psychology applied to financial advisory
Learn from a faculty of active professionals
CFA®, CEFA. Consultant specialized in financial training. Professor at Instituto de Estudios Financieros (IEF) in the areas of derivatives, fixed income, equities, and portfolio management.
Over 10 years of experience in senior roles within equity research and investment strategy departments at major national institutions.
Degree in Economics from Universitat Pompeu Fabra. CFA® charterholder since 2001.
Learn online with personal support
Online
Study independently, with great flexibility
- Spanish
- Autoestudio online
- 302.5€
