Executive Program in Pricing and Revenue Management Certification
Turn pricing into a strategic lever for profitable growth.
Master the strategic, analytical and managerial dimensions of pricing and revenue management.
Certificate awarded by Barcelona Finance School
The Executive Program in Pricing & Revenue Management is designed for professionals who want to understand how pricing decisions impact revenue, profitability, customer value and competitive positioning.
Through a practical and business-oriented approach, the program combines pricing fundamentals, data-driven methodologies, sector-specific applications, case studies and a final integrative project.
Participants will learn how to design, evaluate and implement pricing strategies that support sustainable and profitable growth.
What will you achieve?
The faculty team is composed of active professionals and experts in pricing, revenue management, commercial strategy, analytics and sector-specific applications. By the end of the program, participants will be able to:
Understand the core principles of pricing and revenue management.
Design pricing strategies aligned with business objectives, customer value and market dynamics.
Use data, analytics and business intelligence to support pricing decisions.
Manage pricing across channels, distribution models and digital environments.
Understand the impact of artificial intelligence, advanced tools, ethics and sustainability in pricing.
Apply the acquired knowledge to a real business challenge through a final project.
Who is this program for?
This program is designed for professionals in marketing, sales, strategy, finance, analytics, revenue management and general management, as well as profiles who want to develop or consolidate their skills in pricing and revenue management from a practical business perspective. It is especially relevant for professionals involved in pricing decisions, commercial strategy, margin management, business development, product management, data analysis or revenue optimization.
Where will you be able to work?
- General Managers and Business Owners - Strategy and Operations Managers - Marketing Managers and Directors - Sales and Commercial Executives - Product Managers - Financial Analysts and Controllers - Revenue Management Professionals - Pricing Analysts and Consultants - Business Intelligence and Data Analysts - Entrepreneurs and business profiles involved in pricing decisions
Over 30 years leading financial education
Learnability
We promote, facilitate, and enhance your ability to learn quickly and effectively. We adapt to new situations and maintain a continuous improvement mindset.
Employability
We develop the skills and competencies to obtain, maintain, and enhance your professional profile in a competitive and ever-changing market
Glocality
We combine global and local perspectives in a more connected environment to foster collaboration and commitment in solving challenges.
Take your pricing expertise to the next level
Streaming sessions
- Applied theory
- Team and individual work
- Case studies
- Final project
1. Introduction to Pricing & Revenue Management
2. Demand elasticity
3. Customer segmentation
4. Change Management and Influence Capacity
Hours: 12
- Cost base pricing
- Competitive pricing
- Value-based pricing
- Dynamic pricing
- Commercial Efficiency
- Psychological pricing
Hours: 15
- Data Modeling
- Simulation
- Analytics
- Business Intelligence tools and data-driven decision-making.
Hours: 12
- Hospitality and tourism
- airlines and transportation
- industry and B2B distribution
- FMCG and retail
- luxury and pharma
Hours: 15
- Direct and indirect channel management
- Inventory management
- life cycle and obsolescence
- E-commerce and digital pricing
Hours: 9
- Big data and artificial intelligence in pricing
- Ethics and Sustainability in Pricing
- Advanced tools
Hours: 9
- Project structure
- checkpoints
- tutorials
- final presentation
- evaluation
Hours: 18
Faculty
Nerea Blanqué
Academic Program Director| Market Access, Pricing & Sustainability at Alira Health
Nerea Blanqué is a seasoned expert in pricing, market access, and revenue management, with more than 15 years of experience in the pharmaceutical and healthcare industries. As the Director of the Pricing & Revenue Management program, Nerea brings a strategic, data-driven, and business oriented approach to optimizing pricing strategies for sustainable growth.
Throughout Nerea’s career, she has successfully led global pricing initiatives, financial modeling, and policy development, ensuring a balance between profitability and health equity. With deep expertise in global market dynamics, stakeholder engagement, and revenue optimization, Nerea has played a key role in shaping pricing frameworks across diverse healthcare markets.
Nerea is one of the founders of The pricing club Barcelona, and she is passionate about education, leadership, and strategic innovation, Nerea is committed to equipping professionals with the skills, insights, and analytical tools needed to drive impactful pricing strategies in an evolving business landscape.
Juan Jardón
Academic Program Director| Senior Manager at Pearson Ham Group
Juan Jardón is a seasoned professional specialized in pricing, revenue management, commercial strategy and operations, with more than 20 years of experience in consumer goods, retail and consulting. As Co-Director of the Pricing & Revenue Management program, Juan brings a practical, analytical and business-oriented perspective to pricing as a key lever for profitable growth.
Throughout his career, he has held leadership roles at Pearson Ham Group, PricingOne, The Top Line Lab, Caprabo — Eroski Group —, Transgourmet and Arthur Andersen Business Consulting. His experience combines strategic vision, operational execution, team leadership and profit and loss management, with a deep understanding of consumer behavior, commercial performance and value creation.
Juan is a Certified Pricing Professional — CPP — and an Industrial Engineer from UPC, with postgraduate training in logistics and supply chain management, as well as executive education at IESE and ISDI. He is also co-founder of Pricing Club Barcelona and combines his professional activity with teaching, helping professionals develop the skills, tools and business mindset needed to make better pricing and revenue management decisions.
Learn online with personal support
Streaming
Sessions will be recorded and made available through the online campus.
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- 4350€
