Pricing and Revenue Management Certification
Master the art and science of pricing strategy and revenue optimization
Designed for professionals seeking to enhance their expertise in this critical business function, this program provides cutting-edge insights, data-driven methodologies, and industry-specific applications.
This program is ideal for professionals in marketing, finance, sales, and strategy, as well as entrepreneurs looking to refine their pricing acumen.
Highlights of the program
The teachingteam, made upof professionals inthe different areas of the master’s program, will enhance your learning. Through applied theory, case studies, team and individual work, and a final project, you will gain:
Fundamentals of Pricing & Revenue Management
Understand the core principles that drive profitability and sustainable growth
Pricing Strategies
Develop and implement competitive pricing models to maximize value
Data Modeling & Analysis
Leverage analytics to make informed pricing decisions
Revenue Management in Specific Industries
Explore tailored approaches for different sectors
Distribution Channel Management
Optimize multi-channel strategies for revenue growth
Future Trends & Advanced Tools
Stay ahead with the latest innovations in pricing and revenue management
Who is this program for?
This course is directed at professionals with an interest in finance, sales, marketing, data analytics, pricing, general management departments.
Where will you be able to work?
Global Pricing Lead Strategic Pricing Consultant Revenue Optimization Analyst; Business Intelligence Analyst; Commercial Strategy Manager; Sales Operations Manager; Chief Revenue Officer (CRO).
Over 30 years leading financial education
Learnability
We promote, facilitate, and enhance your ability to learn quickly and effectively. We adapt to new situations and maintain a continuous improvement mindset.
Employability
We develop the skills and competencies to obtain, maintain, and enhance your professional profile in a competitive and ever-changing market
Glocality
We combine global and local perspectives in a more connected environment to foster collaboration and commitment in solving challenges.
Take your pricing expertise to the next level
Streaming sessions
- Applied theory
- Team and individual work
- Case studies
- Final project
1. Introduction to Pricing & Revenue Management
2. Demand elasticity
3. Customer segmentation
4. Change Management and Influence Capacity
1. Competitive pricing
2. Value-based pricing
3. Dynamic pricing
4. Commercial Efficiency
5. Psychological pricing
1. Data Modeling (granularity, reliability, accessibility) and Simulation
2. Analytics and Business Intelligence (PowerBI, Tableau, Qlikview) + Line-up
method
3. Data Engineering Tools (Excel, R, Python)
1. Direct and indirect channel management
2. Inventory management (life cycle, obsolescence)
3. E-commerce and digital pricing
1. Airlines and Transportation
2. Industry and B2B Distribution
3. FMCG and Retail (5 RGM levers)
4. Luxury
5. Pharma
1. Big data and artificial intelligence in pricing
2. Ethics and Sustainability in Pricing
1. Checkpoint
2. Tutorials
3. Evaluation (Tribunal)
Faculty
Nerea Blanqué is a seasoned expert in pricing, market access, and revenue management, with more than 15 years of experience in the pharmaceutical and healthcare industries. As the Director of the Pricing & Revenue Management program, Nerea brings a strategic, data-driven, and business oriented approach to optimizing pricing strategies for sustainable growth. Throughout Nerea’s career, she has successfully led global pricing initiatives, financial modeling, and policy development, ensuring a balance between profitability and health equity. With deep expertise in global market dynamics, stakeholder engagement, and revenue optimization, Nerea has played a key role in shaping pricing frameworks across diverse healthcare markets. Nerea is one of the founders of The pricing club Barcelona, and she is passionate about education, leadership, and strategic innovation, Nerea is committed to equipping professionals with the skills, insights, and analytical tools needed to drive impactful pricing strategies in an evolving business landscape.
Learn online with personal support
Streaming
Study independently, with great flexibility
- 3 months
- English
- Thursday & Friday | 17pm-20pm
- Clases en streaming
- Autoestudio online
- 4350€
