Podcast | Beyond the price tag: A personal journey in pricing

In this episode we speak with a pricing expert whose journey into the world of pricing wasn’t exactly traditional—but that’s part of what makes her insight so compelling.

She will take us through the basics first: what exactly is pricing, and why is it far more than just setting a number?

We break down two core approaches—cost-based vs. value-based pricing—and explore their respective roles in today’s volatile, hyper-competitive market.

Is cost-plus pricing really outdated, or does it still have a place in certain industries and contexts? From there, we look at the strategic side: what are the key factors businesses should weigh when deciding how to price a product or service?

We also discuss the emerging role of AI and, finally, we talk about what it takes to succeed in this space. What are the skills every pricing professional needs to stay relevant?

Today’s guest is Claire Wang.

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