Podcast | Is finance complicated, or is it just poorly explained?

Have you noticed that, a lot of the time, finance seems complicated because of how it’s explained to us? Maybe the problem isn’t financial products, but rather the language we use to communicate them.

In this episode of Be Finance, we analyze how finance is communicated, why messages from the sector don’t always manage to connect with the public, and what can be done to explain it in a clearer, more accessible, and understandable way.

Joining us to talk about this is ⁠Virginia Legrand⁠, a marketing and communication specialist and Head of Marketing at Ginvest, where she leads the asset manager’s communication and positioning strategy.

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