Controlling 4.0
Lead business profitability with data, technology, and AI
Today, companies no longer need controllers who simply “report numbers.” They need professionals who can interpret them, anticipate what’s coming, and make decisions that directly impact the business.
The Controller 4.0 becomes the eyes of management: connecting data, technology, and strategy to ensure profitability in complex and ever-changing environments.
What makes this program different
This is not a theoretical course. It’s a hands-on immersion where you work on your own professional reality from day one.
- Apply what you learn directly to your company
- Work with real cases in every session
- Integrate AI and automation tools into your daily workflow
- Evolve your role as a controller throughout the program
In practice, it works like a consulting process applied to your own context.
What you will learn and how you will apply it
A program designed not just to help you acquire knowledge, but to transform the way you work and generate real impact in your company from day one.
Transforming controlling
You will learn how to evolve from traditional controlling to a strategic model that delivers real value to management. You will develop a broader business perspective, moving from historical analysis to anticipation and decision-making.
Technology applied to decision-making
You will integrate tools such as artificial intelligence, automation, and data visualization to improve efficiency and analytical quality. These are not taught as theoretical concepts, but as practical tools you will use in class to solve real situations.
Optimization of key processes
You will work on the core processes of management control, including monthly closing, budgeting, and profitability analysis. The goal is to help you optimize and adapt them to your company’s reality.
Practical application and final project
Over 7 weeks, you will work on real cases based on your own professional context. You will implement improvements progressively and share learnings with the group. As a result, you will develop a concrete, applicable proposal to improve your company’s control system.
Who is it for
This program is designed for controllers and finance professionals who want to evolve into a more strategic role, integrating technology and artificial intelligence into their daily work and delivering greater value to management. It is also highly relevant for companies looking to improve their management control in a practical and applied way.
What you gain
Throughout the program, you will develop a new approach to controlling aligned with today’s reality, integrating practical tools that you can implement directly in your work. You will leave with an improved and applicable control system, along with the judgment needed to make decisions with real business impact.
Over 30 years leading financial education
Learnability
We promote, facilitate, and enhance your ability to learn quickly and effectively. We adapt to new situations and maintain a continuous improvement mindset.
Employability
We develop the skills and competencies to obtain, maintain, and enhance your professional profile in a competitive and ever-changing market
Glocality
We combine global and local perspectives in a more connected environment to foster collaboration and commitment in solving challenges.
A curriculum designed to deepen your expertise in controlling
On-site and streaming sessions
- Applied theory
- Practical case studies
- Individual and group assignments
- The world we work in: where companies stand and where we are headed. Industry 4.0, 5.0. Decentralized finance. Global, European, and national goals
- What is management control? Origins and evolution
- Management control vs. internal control
- Controlling by company size: startups, SMEs, international corporations
- The role of the controller
- Our challenge: helping the company become more profitable in a constantly evolving environment
- MONTHLY ACCOUNTING CLOSING
- Intelligent economic management: introduction to key factors for accessing essential decision-making information
- How are we doing? Monthly accounting close
- The importance of record-keeping: accounting principles and tech solutions
- Managing deadlines and task tracking: the closing checklist
- AUTOMATED MANAGEMENT
- Technology basics: importance of data quality and uniqueness, cybersecurity, infrastructures
- Comprehensive business management: ERP
- Integrated systems: API usage and requirements
- Migrations: planning, data integrity, verification processes
- Where do we want to go? Budgeting and variance analysis
- Budgeting as a key leadership tool: fundamentals for building a budget that supports decision-making
- Sales, cost, expense, and investment budgets
- Finalizing the annual budget: negotiations and formalization
- The star of the show: variance analysis
- Strategy, key success factors, and KPIs, indicators, and metrics
- Strategic plan, viability, and business plan
- Financial plan and funding search
- Understanding how profitability is generated: introduction to cost accounting
- Cost concepts and types
- Cost systems
- The importance of business model and strategy in defining the cost structure
- Contribution margin and break-even point
- Sales price calculation. Proyectea case study
- Gross margin control
- Analytical income statement
- Profitability of innovation
- Foundations of short-, medium-, and long-term treasury management
- Importance of accurate recordkeeping and forecasting by timeframe
- Automated treasury management
- Financing tools
- Banking solutions
- Private investment
- Introduction to Fintech
- Changing the business model
- The company as a driver of wealth creation in a human-centric society: leadership, collaboration, communication, training, and professional growth
- Internal control and technology
- Work procedures
- Compliance: more than just shielding the company from liability
- UNDERSTANDING HOW TO SELL IN ORDER TO SELL MORE AND BETTER
- What does it mean to sell?
- Who are we selling to? Portfolio analysis and segmentation
- Sales management: process indicators
- Sales process analysis and measurement
- How solid financial and business information supports the sales process
- 4.0 Solutions: robotics, facial recognition, artificial intelligence, big data…
- Examples of application in business analysis and efficiency
- Artificial Intelligence applied to business
- DECENTRALIZED FINANCE
- Introduction to Blockchain
- DeFi: the decentralization of finance
- Cryptocurrencies
- Smart Contracts
- NON-FINANCIAL INFORMATION
- Measuring sustainability
- Equality
- B Corp companies
- Executive commitment, procedures, and change management
- Practical cases presented by students
Learn from a faculty of active professionals
CEO & Founder Partner of ToGrowfy. She helps restless CEOs drive their businesses through Smart Economic Management—making accurate decisions based on complete, reliable, and timely information.
She holds a Law degree from Universidad de Barcelona, PADE from IESE Universidad de Navarra, a diploma in Management Control from EADA, Learning to Grow from IESE-BCN Activa, Innovation Program: From Idea to Launch at IESE, and B2B Management from ESADE.
A professional with 30 years of experience in Controlling and Financial Management positions in international companies, with a background in external and internal auditing. She is currently CEO of ToGrowfy, leading a team of professionals dedicated to supporting growing companies in economic-financial, tax, and legal areas. Her expertise and practice areas include economic management, process organization, digital transformation and innovation, and business strategy.
Entrepreneur, businesswoman, company advisor, and mentor of entrepreneurial projects. She is a consultant for ACCIÓ, member of WeRock Capital, member of the Barcelona Economic Circle, master’s professor, speaker, and author of “Three Questions for Smart Economic Management” published by Ed. Libros de Cabecera.
In-person with all the flexibility you need
Program details
- 7 weeks
- Spanish
- 7 sessions (Mondays 9 a.m. – 1 p.m. and 2:30 p.m. – 5:30 p.m.)
- Clases presenciales
- Clases en streaming
- Autoestudio online
- University degree
- 2100€
